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Publisher’s Press Release for Leaders and Misleaders
Finally Addressing the Leadership Crisis

At last someone has produced a book that directly addresses the problem rather than the symptoms of the leadership crisis in business, politics, and the professions.

 Andre van Heerden’s Leaders and Misleaders – the art of leading like you mean it flays the misguided belief that we can produce leaders through skills-training and quick-fix solutions, and insists that the key is character-development and the fomenting of wisdom through on-going education. Giving skills to people of negative character will see those skills misused, and this is why our society tends to produce misleaders rather than leaders.

The hard facts reveal a desperate shortage of leadership at all levels in society. The seemingly intractable socio-political, economic, and environ-mental problems of our world cry out for leadership.

The Global Financial Crisis of 2008/9 saw many prominent business and political heads brought low as corporate malfeasance and political corruption made regular headlines, and millions of people lost their livelihoods, life savings, and more through the actions of those they had trusted to lead the companies they had invested in. At the same time, many once-unassailable brands suffered serious damage in the global marketplace, and complexity and compliance continued to torment businesses large and small. While leadership has been scarce in the face of challenges like globalization, the emergence of the BRIC economies, energy and environmental issues, and snow-balling technological innovation, misleadership has been strongly in evidence. Andre Van Heerden argues that only leadership as it is defined in Leaders and Misleaders will enable companies and nations to meet the challenges.

After ten years of running a highly successful corporate leadership program, and a working life that has seen him teaching history, fighting in the Rhodesian War, and working as a Creative Director on an assortment of international blue-chip brands, Andre has a perspective built on solid empirical grounds. Apart from scores of workshops and conferences, over the past eight years he has guided almost 500 corporate leaders through the six month “Power of Integrity” program, personally conducting more than 3000 one-on-one sessions and analyzing nearly 8000 360-degree leadership assessments.

Leaders and Misleaders has earned high praise from significant quarters. Internationally famous author and social critic, Theodore Dalrymple, says: “This is the only book on management that someone who is not himself a manager could bear to read, because it is literate, philosophically-informed and truthful.”

Greg Fleming, CEO of the Maxim Institute, is equally emphatic: “This is a very important book. Andre van Heerden speaks directly to the leadership crisis and prescribes the perfect antidote – feast on the examples of those who have gone before us. Rediscover the character and vision that shaped those on whose shoulders we stand - those giants who lived for causes greater than themselves. To a generation of leaders standing on the quicksand of individualism and relativism this book offers purpose and confidence. Read it!”




The response from Professor Joe Wallis of the School of Business at the American University of Sharjah in the United Arab Emirates is no less enthusiastic: “Simply outstanding – I will have no hesitation in using it in any future course I may teach on leadership and ethics. There are many books that make a contribution to our understanding of this complex topic but I cannot think of any with the potentially life-changing impact of Andre’s call to lead as though we really mean it.”

Leaders and Misleaders is rich in historical anecdotes, philosophical insights, and eye-opening personal experiences from corporate life, and includes a full and illuminating bibliography that will encourage readers to take their own education further.

For a review copy, or to interview Andre van Heerden, please contact Maria@marukibooks.com, or phone 021 849 948, or visit Andre’s own websites for further background on him at: www.leadersandmisleaders.biz and www.powerofintegrity.com

An Educational Bridge for Leaders

The second book, An Educational Bridge for Leaders, was inspired by the need for a resource to help busy people develop a taste for the kind of reading that is essential for leadership development, and to give them a broad background understanding of leadership in history and literature.

It contains sixty excerpts from classic texts, and reading just one a day (each reading takes no more than ten minutes) will lay a solid foundation for the on-going educational development of the leader.

It draws from Confucius, Plato, Aristotle, Marcus Aurelius, John of Salisbury, Petrarch, Castiglione, Swift, Rousseau, Burke, De Tocqueville, Dostoevsky, Lincoln, Shackleton, Conrad, Arendt, Orwell, and many more. It overflows with wisdom and insight, and entertains from beginning to end.

Many participants on the Power of Integrity Leadership Program have asked for a recommendation of a single book that would get them started on a regime of educational development. This is that book.

Andre van Heerden writing “A Busy Person’s Overview of World History”

Encouraged by requests for reading recommendations in history and philosophy from participants in leadership workshops, and by the paucity of titles available to meet the peculiar needs of time-pressured business executives, Andre van Heerden has embarked on a new project. He is writing a book called “How we got to where we are – a busy person’s guide to world history.


Leaders & Misleaders – the psychology of progress and regress

An Educational Bridge for Leaders – a program for growing daily as a leader

Leadership & Creativity – you can only build the future with new ideas

Leaders Think; Misleaders Scheme – and most managers just follow the formula

Leading Relationships – exploding the myth of office politics

Leaders & the People Problem – understanding personality, character, and human nature

Leader shapes Culture shapes Brand – leadership is always the on-going challenge

What Does Morality have to do with Business? - Business ethics in an unethical age









Copyright Leaders and Misleaders  64-9-535 8932    amd@xtra.co.nz